Bespoke Bot Development

We design and build custom chatbots to align with your use case, workflow, internal systems, brand and voice.

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UX, AI, ml & nlp experts

We pull from a global team of +30 with rich bot development experience. They bring together backgrounds in design; reporting, AI research; NLP training; Machine Learning; and a cartoonist to capture your use case.

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Klüg Makes it Easy

We work the way you do. You've established a tech stack across Web, CRM, ITSM, HRIS and internal/external messaging. Klüg connects easily to your existing systems and workflow with robust API endpoints

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efficient maintenance

Klüg provides analytics to track conversations as they evolve and the tools to change with them. Our multi-tenant platform brings seamless, automatic upgrades and a steady cadence of new integrations and features


What can you do with a custom chatbot?

Support Solutions   Eliminate the queue. Answer questions and help customers get things done at scale.

Support Solutions

Eliminate the queue. Answer questions and help customers get things done at scale.

Sales Solutions   Capture Leads. Respond immediately. Upsell & cross-sell. 24/7.

Sales Solutions

Capture Leads. Respond immediately. Upsell & cross-sell. 24/7.

Conference & Event Solutions   Build deeper relationships by inviting a conversation. Chatbots have been shown to attract 24% more engagement vs. the apps they replace.

Conference & Event Solutions

Build deeper relationships by inviting a conversation. Chatbots have been shown to attract 24% more engagement vs. the apps they replace.

People Ops Solutions   Chatbots are for employees too! Improve the new hire experience. Enable easier self-serve.

People Ops Solutions

Chatbots are for employees too! Improve the new hire experience. Enable easier self-serve.


Our custom chatbot development process

We listen

We begin by partnering with your team in a session around business outcomes. Our UX designers capture your personas and workflows through interviews with members of each group who will interact with the chatbot - employees, customers and leaders. Our technical architects map the systems involved.

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We Measure

We seek data to inform conversation flow design. Quantitatively, it comes from web statistics, activity reporting and analysis of historical chats, email or tickets.

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We Build

We create conversation flows. And, through integrations we infuse them with structured knowledge and the power to drive workflow.

Where a structured content doesn’t exist, we use machine learning to assemble it.

Where an API is needed, our developers build one and connect it securely to the Klüg platform.

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We Iterate and Train

Users do - and say - surprising things! Our dedicated team of bot trainers works to anticipate user behavior. They teach the NLP new words. And, they ensure that the chatbot fails elegantly when the conversation breaks down.

Then, we train your team on using the analytics and tools in the Klüg platform to continue evolving the conversation after launch.


Learn more about what a custom chatbot can do

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